KFH Kuwait Bank
KFH the world’s largest Muslim Commercial Bank & Aion Digital signed a Digital Transformation Agreement in early 2021. I was working for Aion Digital as a design contractor.
My Role
Product Designer
Platforms
iOS Android, iPad, Desktop & Responsive
Practices
Empathizing. Competitor Research, User Research, Understanding User Needs, Ideation, Refining Journeys, Prototype, Usability Testing, Design System.
Tools
Figma, SketchApp & Miro
Date
2021 - 2023
Practices
Empathizing. Competitor Research, User Research, Understanding User Needs, Ideation, Refining Journeys, Prototype, Usability Testing, Design System.
KFH Kuwait Bank
KFH the world’s largest Muslim Commercial Bank & Aion Digital signed a Digital Transformation Agreement in early 2021. I was working for Aion Digital as a design contractor.
My Role
Product Designer
Platforms
iOS Android, iPad, Desktop & Responsive
Practices
Empathizing. Competitor Research, User Research, Understanding User Needs, Ideation, Refining Journeys, Prototype, Usability Testing, Design System.
Tools
Figma, SketchApp & Miro
Date
2021 - 2023
Practices
Empathizing. Competitor Research, User Research, Understanding User Needs, Ideation, Refining Journeys, Prototype, Usability Testing, Design System.
KFH Kuwait Bank
KFH the world’s largest Muslim Commercial Bank & Aion Digital signed a Digital Transformation Agreement in early 2021. I was working for Aion Digital as a design contractor.
My Role
Product Designer
Platforms
iOS Android, iPad, Desktop & Responsive
Practices
Empathizing. Competitor Research, User Research, Understanding User Needs, Ideation, Refining Journeys, Prototype, Usability Testing, Design System.
Tools
Figma, SketchApp & Miro
Date
2021 - 2023
Practices
Empathizing. Competitor Research, User Research, Understanding User Needs, Ideation, Refining Journeys, Prototype, Usability Testing, Design System.



Problem Statement
Problem Statement
Problem Statement
Kuwait Finance House (KFH), a world leading Islamic financial institution, has partnered with Aion Digital, a digital-first banking platform, to transform its Retail and Corporate Banking services into a secure and efficient digital omni-channel platform with open APIs, as part of its ongoing digital transformation strategy.
Kuwait Finance House (KFH), a world leading Islamic financial institution, has partnered with Aion Digital, a digital-first banking platform, to transform its Retail and Corporate Banking services into a secure and efficient digital omni-channel platform with open APIs, as part of its ongoing digital transformation strategy.
Kuwait Finance House (KFH), a world leading Islamic financial institution, has partnered with Aion Digital, a digital-first banking platform, to transform its Retail and Corporate Banking services into a secure and efficient digital omni-channel platform with open APIs, as part of its ongoing digital transformation strategy.
My Responsibilities
My Responsibilities
My Responsibilities
I was hired as a contractor to work on the Retail side for both Web & Mobile. This required me to understand GCC banking market, FinTech, current issues in flows, improving UX, managing large scale design systems, working on mobile & Web Platforms, Preparing dev hand offs & becoming a bridge between business & tech team.
I was hired as a contractor to work on the Retail side for both Web & Mobile. This required me to understand GCC banking market, FinTech, current issues in flows, improving UX, managing large scale design systems, working on mobile & Web Platforms, Preparing dev hand offs & becoming a bridge between business & tech team.
I was hired as a contractor to work on the Retail side for both Web & Mobile. This required me to understand GCC banking market, FinTech, current issues in flows, improving UX, managing large scale design systems, working on mobile & Web Platforms, Preparing dev hand offs & becoming a bridge between business & tech team.
Solution Statement
Solution Statement
Solution Statement
Aion Digital offers a digital banking platform, Aion Rubix Next-Generation Enterprise Digital Banking Platform, designed to enhance the digital capabilities of financial institutions and improve their ability to offer high-quality digital products and services to their customers. The platform is flexible and configurable to meet the specific requirements of each institution, providing a comprehensive solution for their digital transformation.
Aion Digital offers a digital banking platform, Aion Rubix Next-Generation Enterprise Digital Banking Platform, designed to enhance the digital capabilities of financial institutions and improve their ability to offer high-quality digital products and services to their customers. The platform is flexible and configurable to meet the specific requirements of each institution, providing a comprehensive solution for their digital transformation.
Aion Digital offers a digital banking platform, Aion Rubix Next-Generation Enterprise Digital Banking Platform, designed to enhance the digital capabilities of financial institutions and improve their ability to offer high-quality digital products and services to their customers. The platform is flexible and configurable to meet the specific requirements of each institution, providing a comprehensive solution for their digital transformation.






Existing challenges & need of Introducing a design culture
Existing challenges & need of Introducing a design culture
Existing challenges & need of Introducing a design culture
Customer journeys were not refined. Extensive forms were provided to customers to achieve basic goals
Form Mixpanel & data from research it suggested that 31% users would bounce back & wew not able to onboard.
There was a need to make mobile & web experience similar to some extend that we achieve design patterns that would not bring huge cognitive load for users who shift between the platforms.
Previous designs were in sketch & design systems were not in place. Version history was managed bt abstract.
Having Abstract running to store sketch history and versions was time consuming.
Different design system for Android & iOS was required.
Android & iOS experience was mixed both experiences were identical iOS Guidelines & Material libraries were not introduced.
Native components of these platforms were not used.
Need of usability testing and being iterative was highly required.
Customer journeys were not refined. Extensive forms were provided to customers to achieve basic goals
Form Mixpanel & data from research it suggested that 31% users would bounce back & wew not able to onboard.
There was a need to make mobile & web experience similar to some extend that we achieve design patterns that would not bring huge cognitive load for users who shift between the platforms.
Previous designs were in sketch & design systems were not in place. Version history was managed bt abstract.
Having Abstract running to store sketch history and versions was time consuming.
Different design system for Android & iOS was required.
Android & iOS experience was mixed both experiences were identical iOS Guidelines & Material libraries were not introduced.
Native components of these platforms were not used.
Need of usability testing and being iterative was highly required.
Customer journeys were not refined. Extensive forms were provided to customers to achieve basic goals
Form Mixpanel & data from research it suggested that 31% users would bounce back & wew not able to onboard.
There was a need to make mobile & web experience similar to some extend that we achieve design patterns that would not bring huge cognitive load for users who shift between the platforms.
Previous designs were in sketch & design systems were not in place. Version history was managed bt abstract.
Having Abstract running to store sketch history and versions was time consuming.
Different design system for Android & iOS was required.
Android & iOS experience was mixed both experiences were identical iOS Guidelines
& Material libraries were not introduced.
Native components of these platforms were not used.
Need of usability testing and being iterative was highly required.



Design Process
Design Process
Design Process
Identifying user pain points through remote testing, mixpanel data (from UX Researcher).
Introducing a design culture & Optimal tools of trade Jira & Figma.
Identifying optimal tools of trade.
Wireframing & Ideation at early state.
Building design system & defining the design language.
Hight Fidelity Designs.
LTR & RTL Interfaces.
iPad & Tablet design.
Web & Responsive.
Parallel Usability Testing to reiterate & continuously improve.
Identifying user pain points through remote testing, mixpanel data (from UX Researcher).
Introducing a design culture & Optimal tools of trade Jira & Figma.
Identifying optimal tools of trade.
Wireframing & Ideation at early state.
Building design system & defining the design language.
Hight Fidelity Designs.
LTR & RTL Interfaces.
iPad & Tablet design.
Web & Responsive.
Parallel Usability Testing to reiterate & continuously improve.
Identifying user pain points through remote testing, mixpanel data (from UX Researcher).
Introducing a design culture & Optimal tools of trade Jira & Figma.
Identifying optimal tools of trade.
Wireframing & Ideation at early state.
Building design system & defining the design language.
Hight Fidelity Designs.
LTR & RTL Interfaces.
iPad & Tablet design.
Web & Responsive.
Parallel Usability Testing to reiterate & continuously improve.



Important decisions
Important decisions
Important decisions
Identifying the work process.
Improving user flows & journeys
Extensive design systems
Usability
Identifying the work process.
Improving user flows & journeys
Extensive design systems
Usability
Identifying the work process.
Improving user flows & journeys
Extensive design systems
Usability



Tools of Trade
Tools of Trade
Tools of Trade



Figma KFH Project Files
Figma KFH Project Files
Figma KFH Project Files
The project involved UX and UI designers who worked synergistically in order to build an innovative solution. Our Business
The project involved UX and UI designers who worked synergistically in order to build an innovative solution. Our Business
The project involved UX and UI designers who worked synergistically in order to build an innovative solution. Our Business



Wireframing & Ideation at early stage.
Wireframing & Ideation at early stage.
Wireframing & Ideation at early stage.
The project involved UX and UI designers who worked synergistically in order to build an innovative solution. Our Business and Growth teams
were constantly in touch, providing us with valuable insights.
The project involved UX and UI designers who worked synergistically in order to build an innovative solution. Our Business and Growth teams
were constantly in touch, providing us with valuable insights.
The project involved UX and UI designers who worked synergistically in order to build an innovative solution. Our Business and Growth teams were constantly in touch, providing us with valuable insights.



Design System
Design System
Design System
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS Patterns as per the Brand Language.
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS Patterns as per the Brand Language.
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS
Patterns as per the Brand Language.






LTR & RTL Typography
LTR & RTL Typography
LTR & RTL Typography



High Fidelity Designs
High Fidelity Designs
High Fidelity Designs



iPad & Tablet
iPad & Tablet
iPad & Tablet
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS Patterns as per the Brand Language.
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS Patterns as per the Brand Language.
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS
Patterns as per the Brand Language.



How to work in RTL Interfaces & Type standards for RTL Interfaces
How to work in RTL Interfaces & Type standards for RTL Interfaces
How to work in RTL Interfaces & Type standards for RTL Interfaces



Responsive Web
Responsive Web
Responsive Web
KFH the world’s largest Muslim Commercial Bank & Aion Digital signed a Digital Transformation Agreement in early 2021. I was working for
Aion Digital as a design contractor.
KFH the world’s largest Muslim Commercial Bank & Aion Digital signed a Digital Transformation Agreement in early 2021. I was working for
Aion Digital as a design contractor.
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS
Patterns as per the Brand Language.



Review session with KFH Bank
Review session with KFH Bank
Review session with KFH Bank



Outcome of design exercise
Outcome of design exercise
Outcome of design exercise
Designs were rolled out to developers
A design system was introduced and walk thoughts were given to developers
Worked extensively with developers to help them work on a componentized approach
Brand principles and branding was handed off to client
Designs were rolled out to developers
A design system was introduced and walk thoughts were given to developers
Worked extensively with developers to help them work on a componentized approach
Brand principles and branding was handed off to client
iOS Guidelines, Android’s Material Library, Web Design System, iPad Design System, Worked on incorporating OS
Patterns as per the Brand Language.